Earn a B.S. in marketing at Marian University

Bachelor of Science (B.S.) in Marketing

Marketing is a creative, exciting, challenging, and fast-paced process whose goal is to successfully promote and sell products, good, and services. In its simplest terms, marketing encompasses the many ways businesses communicate with customers about their products—including why they can meet customer needs better than a competitor.

Marketing touches everything related to the customer experience—from market research, new product development, branding and advertising, pricing strategies, the selling process, and distribution from production through the supply chain to the customer.

Why choose a B.S. in marketing at Marian?

With a highly versatile marketing degree you’ll be able to work in nearly any industry. Marian’s experiential, learn-by-doing curriculum gives you deep knowledge and insight about the latest trends and concepts in marketing.

As a marketing major, you will explore human behavior and consumer decision-making. You’ll study marketing principles, sales management, marketing strategies, and research, including quantitative and qualitative methods as well as effective, ethical approaches to promotion and advertising.

Along the way, you’ll have plenty of opportunities to apply what you’ve learned outside the classroom, like:

  • Producing promotional videos.
  • Participating in a national student advertising competition.
  • Collaborating with business and civic leaders to formulate business plans and marketing concepts.
  • Completing at least one internship.
  • Research projects with faculty and peers.

You’ll be encouraged to join Alpha Delta Sigma, a national honor society sponsored by the American Advertising Federation (AAF) recognizing scholastic excellence, as well as other student clubs and organizations, including our award-winning student-run advertising agency Momentum. 

In 2017, 100 percent of the Byrum School’s marketing majors were fully employed with professional jobs within six months or less of graduation.

What will you study?

The 128-credit marketing degree includes general education, business core, and required and elective courses in the marketing major.

Marian’s general education courses enable you to build the strong critical thinking and other skills that employers want. You’ll complete courses in subjects like reasoning, individual and social understanding, and cultural awareness. 

The Byrum School’s core business courses provide you with significant business experiences or SBEs. In these courses, you’ll learn business by doing business, like putting together business plans and completing both quantitative and comprehensive analyses of businesses.

Courses for the marketing major include required and elective courses like:

  • BUS 217: New Media Marketing
  • BUS 325: Business Consulting: A-Team
  • BUS 338: Global Marketing
  • BUS 341: Promotion
  • BUS 342: Selling and Sales Management
  • BUS 344: Marketing Research
  • BUS 348: Sports Marketing and Sponsorships
  • BUS 445: National Student Advertising Competition
  • BUS 446: Strategic Marketing

You’ll also complete at least one internship, although some marketing majors complete two or more internships before they graduate.

For complete details about the curriculum and degree requirements, review our Undergraduate Course Catalog or download our four-year plan of study and checklist.

Sample four-year plan and checklist

Add a double-major, minor, or concentration to your plan of study 

Marian offers other academic options that can make you an even more attractive marketing job candidate upon graduation.

According to Forbes, the North American sports market is expected to reach $73.5 billion by 2019. If you want to work in sports marketing or event management, pair your major in marketing with a concentration in the business of sports. Because Indianapolis is a hub for professional and amateur sports, you will have access to internships at places like the Indianapolis Motor Speedway, Lucas Oil Stadium, NCAA headquarters, and Bankers Life Fieldhouse, among others.

Excellent written and verbal communication skills are essential for anyone who works in marketing, including advertising managers, content marketers, social media marketing, and sales and promotions. Adding a concentration in integrated marketing communications or a minor in communication to your marketing major are powerful combinations.

Students who want to work in market research can add a concentration in management information systems and get involved in industry research projects through the Byrum School's Center for Business Research.

Do you want to work in global marketing? Earning a minor in global studies or cross-cultural communications are good options. Consider this 2017 blog post titled “The Top 10 High-Demand Business Languages.”

  • With over 400 million native speakers, Spanish is the second-most widely spoken language (after Mandarin Chinese) in the world. Through command of the Spanish language, you can reach customers in about 20 nations, like Mexico, Colombia, Spain, Argentina, and Peru.
  • Did you know German is the fourth-most common language on the Internet? With about 210 million speakers of German globally, German is one of the most important scientific languages in the world, especially for research and development.
  • With 75 million native speakers of French, population experts say about 220 million people speak French as a second language—and that number is projected to rise to a whopping 750 million by 2050 across Europe, Africa, and other areas.
  • Marian students can choose short-term study-abroad courses as well as semester and summer study-abroad programs. Expand your worldview and gain a deeper appreciation for other cultures by taking at least one study-abroad course before you graduate!

To work on the creative side of marketing, you may add a minor or concentration in one of these subjects to your plan of study:

For careers in healthcare marketing, consider a minor in biologymedical humanities, physical education, or public health.

Talk with your advisor about what options are right for you based on your career interests and goals.

What are your career paths?

With a marketing degree, you can pursue an array of different careers in marketing, market research, sales, advertising, social media, web, media, and other fields. Typical workplaces range from marketing and advertising agencies to nonprofit organizations, government offices, and the corporate world.

In fact, every major business sector employs marketing professionals, including:

  • Banking and financial services
  • Communications/media
  • Consumer packaged goods and consumer services
  • Education
  • Healthcare
  • Hospitality and entertainment
  • Manufacturing
  • Retail and wholesale operations
  • Technology, software, and biotechnology
  • Transportation

Some of the most in-demand marketing jobs include brand/product management, marketing research, marketing automation, and content strategist, reports The Creative Group, a subsidiary of global human resource consulting firm Robert Half.

The American Marketing Association (AMA) summarized findings from The Creative Group’s 2016 salary guide. Among entry-level marketing positions requiring one to three years of experience, national average salaries were:

Occupation Average low Average high 
Advertising account coordinator  $38,000  $56,000 
Brand/product manager  $64,250  $93,500 
Marketing communications coordinator  $43,500  $62,500
Marketing analytics specialist  $57,250  $77,000 
Market researcher  $48,500  $65,750 
SEO/SEM specialist  $52,000  $71,000 

In contrast, average national salary ranges for the most highly compensated positions held by experienced marketing pros were:

Workplace  Average low Average high 
Marketing agency    
President  $149,500  $230,000 
Business development director  $97.000  $163,500 
Account director  $98,250  $135,000 
Corporate marketing department    
Chief marketing officer  $154,750  $245,000 
Marketing director  $97,250  $148,500 
Marketing communications manager  $77,250  $109,000 
Agency or corporate setting    
Brand/product manager  $87,750  $120,000 
Digital strategist  $92,000  $138,000 
Digital/interactive marketing manager  $88,000  $130,000 

The U.S. Department of Labor’s Bureau of Labor Statistics (BLS) notes these employment projections and median national salaries for marketing roles:

Occupation Growth through 2026 Median salary (2016) 
Art director  5 percent  $89,820 
Sales manager  7 percent  $117,960 
Public relations and fundraising manager  10 percent  $107,320 
Advertising, promotions, and marketing manager*  10 percent  $127,560 
Meeting, convention, and event planner  11 percent  $47,350 
Video producer and director  12 percent  $70,950 

Success in the field of marketing, advertising, and digital communications requires professionals who continually learn, grow, and adopt new tools and technologies.

Many professional associations offer reduced rates for students. They also offer career information including job openings. Marketing majors at Marian are encouraged to join professional associations like:

Want to know more?

Office of Undergraduate Admission
(317) 955-6300
(800) 772-7264

For program specifics

Thomas Gjerde
Assistant Dean
(317) 955-6455

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